Robert Stanley Dyrdek (born June 28, 1974) is an entrepreneur, former American professional skateboarder, actor, producer, and reality TV star. He is best known for his roles in the reality shows Rob & Big, Rob Dyrdek's Fantasy Factory and Ridiculousness. He also is the creator of the animated series Wild Grinders, in which he voices the series' main character, Lil Rob. In 2014, Dyrdek was labeled as one of the "Most influential skateboarders of all-time" by FoxWeekly.